Hoya belongs to the Apocynaceae family and is native to India and Southern China.
The "Bella" variety has pointed, fleshy, and thick leaves, a shiny and intense green.
What makes Hoyas unique are their inflorescences, with flowers described as "waxy," very fragrant, and with incredible colors. The most important factor for encouraging flowering is light. Hoyas indeed require good indirect exposure.
They prefer a well-draining substrate.